The Stuff E-mail Query Letters

Your mother always told you how first impressions were extremely important. That’s why whenever you go to meet an editor, you dress impeccably, walk confidently and talk as if you just got out of training with Oprah Winfrey.

But as you sit down to write that email query, you forget everything your mother told you and send editors a query that couldn’t have lacked any more even if you wanted it to. The subject line reads “Query” or something in close proximity with the language spammers use—“Become Debt Free Today”. You write your email address and Web address, but leave out other information such as your address and phone number. And of course, since it’s an email query, you don’t include clips. After all, the editor explicitly mentioned no attachments, right?

After sending out a dozen queries of this sort, you sit in front of your computer, reading rejections and crib about the state of the publishing world.

But you know what, there’s a better way. You don’t have to be rejected all the time. You can write queries that can melt the toughest of editors and have them begging you to write for them.

For starters, get the subject line right. You’re a writer—so be creative. Instead of writing query or submission or even the name of the magazine, how about using the title of your article? And I don’t have to tell you that the title you choose should be informative, witty and creative. It doesn’t always have to be funny, but it has to be interesting. Here’s the format I usually follow for my subject lines:

Query: Creative Article Title

Try to avoid titles that read like spam. “Lose Weight Easily” can be rephrased as “10 Ways to Keep Fit”. Similarly, “Discover Singles in Your Area” is a line spammers love to use, so you could use something more attention-grabbing and less spam-seeming such as “The Top 10 Places to Find your Soul Mate.” Notice the difference?

Write your email query as if you were writing a normal query. Induce in it, the same passion, the same commitment and the same confidence that you would like to project in a query sent by snail mail. Forget the mantra that editors will delete long queries. Not a chance. If you’ve sparked the interest of an editor, do you think she’s going to stop reading simply because it’s too long? Nope.

Like in a mailed query, take the time and space you need to get the editor’s attention. But refrain from rambling. Generally, your query (email or otherwise) should fit into two pages or less. More than that, and you’re giving away too much. One page queries are even better. They’re succinct, to-the-point, and if you’ve done your job well, you’ll have the editor asking for more. Always include your address and phone number should the editor feel like calling and giving you the assignment.

Remember how editors are busy people? That’s why, instead of sending them hyperlinks of all the articles you’ve ever written, send in three or four relevant clips of your best work. And yes, attachments are strictly prohibited. Instead, include your article as text in your email. But what about the pretty pictures and the beautiful fonts, you wail. Well, that’s why, above the article, include the link to the article. If the editor has the time or the inclination, she can go online and view it in its full glory. If not, you’re sending the material in the email so she doesn’t have to wander around cyberspace looking for your great creations.

Email queries aren’t much different from snail mail ones. If your query is professional, presented in an original style and makes the editor sit on the edge of her seat, you’ve got a winner. And always remember what mom preached—first impressions do count.

About The Author

Mridu Khullar is the editor-in-chief of www.WritersCrossing.com, a free online magazine for writers. Sign up for the free weekly newsletter to get a complimentary e-book with 400+ paying markets. Also check out her e-book, "Knock Their Socks Off! A Freelance Writer's Guide to Query Letters That Sell," available at http://www.writerscrossing.com/queries.html

Writing Is Fun!

When I was establishing my consultants practice in 1990 I set about creating a book. The book was aimed at helping people to progress in their careers and shows how to assess yourself, prepare an interview winning resume’, market yourself and win the job at interviews, plus other real life tips.

Anyway I enjoyed the writing process, thought the book was good and sold a few copies. The effort of writing the book was not rewarded by the number of copies sold. I did not really have a low cost route to market.

In building my web site and writing a weekly newsletter I have realised that I do enjoy writing and drawing on my experiences. So recently I have been thinking of writing another book for sale on the internet.

Guess what? I got my original book out, re-read it and I am editing it as my next internet publication. The point of this article is to tell you what I realised when I read my ‘masterpiece’.

I had been living in the corporate world and the book was written in corporate style. Formal, the grammar was convoluted, too many long words. It was not easy to read and I did not like the style. The content is excellent but I did not like how the book was written.

Bearing in mind when I originally wrote it 15 years ago I read and re-read it in an effort to do a good job. That I now do not like the writing style came as a shock. Which shows that our skills and perceptions are changing all of the time and no matter how good we think we are at any one thing we can always do better.

If you’ve got anything that you created a while back it may be worth having another look at it. Your style may have changed and you may be able to improve it.

My son writes for his living and he has experienced the same with some of his early writing.

By writing for the web my style has changed, hopefully to a more readable form because I still like writing.

Tip: learn from the mistakes of others, you can’t live long enough to make them all yourself.

About The Author

Michael Harrison is an author, publisher and business consultant specialising in helping business owners and individuals to realise and release the full potential of their situation. He has helped many people to improve their business situations and advised and supported individuals to embark on new directions in their careers.

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